Quick Summary: The narrativization of the subaltern in media is about representing marginalized groups, stemming from postcolonial theory. Media shapes perceptions, either accurately or through stereotypes. This can empower or misrepresent subaltern groups. Authentic representation and involving these communities enhance understanding.
The narrativization of the subaltern in media refers to the representation and portrayal of marginalized and oppressed groups in media narratives. The concept of the "subaltern" originates from postcolonial theory, particularly the work of Italian thinker Antonio Gramsci and Indian scholar Gayatri Chakravorty Spivak. It refers to groups of people who are socially, economically, and politically marginalized, often silenced or ignored by dominant power structures.
Media plays a crucial role in shaping cultural perceptions, attitudes, and understandings of various social groups, including the subaltern. Here's a detailed breakdown of the concept:
Representation and Misrepresentation: Media has the power to represent the subaltern in ways that either accurately reflect their experiences or perpetuate stereotypes and misrepresentations. Misrepresentation occurs when media reinforces existing biases and prejudices, further marginalizing these groups.
Stereotyping: Stereotypes are oversimplified, generalized, and often negative portrayals of subaltern groups. These portrayals can reinforce existing prejudices and limit nuanced understandings of the group's diversity and complexities.
Tokenism: Tokenism involves the inclusion of a few individuals from subaltern groups in media narratives to give an appearance of diversity. However, this can be problematic if these characters are one-dimensional and fail to challenge or address the systemic issues faced by their communities.
Empowerment and Agency: Positive representations can empower the subaltern by showcasing their agency, resilience, and contributions to society. When media narratives highlight their stories and struggles, it can challenge dominant narratives and stereotypes.
Voice and Authenticity: Giving subaltern characters authentic voices and stories allows audiences to better understand their experiences and challenges. Authenticity requires involving members of these communities in the creation and production of media content.
Via: USCB Film and Media Studies
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